Digital Brand Strategy for Local Market in Dhaka | ABIT Bangladesh

Create A Digital Branding Strategy for Long-run Success

Brand strategy is a plan that encompasses specific, long-term goals that can be achieved with the evolution of a successful brand -- the combined components of your company's character that make it identifiable

Benefits of Cost Per Action

It can expand your audience
Easy to set up.
High ROI.
Increase brand reputation.
Pay After the Sale.

Step by step brand strategy development for entrepreneurship in Bangladesh

Consider your overall business strategy.
Identify your target clients.
Research your target client group.
Develop your brand positioning.
Develop your messaging strategy.
Develop your name, logo, and tagline.
Develop your content marketing strategy.
Develop your website.

Why long-term strategy is essentials for branding business even for the local market

"Every brand makes a promise. But in a marketplace in which consumer confidence is low and budgetary vigilance is high, it’s not just making a promise that separates one brand from another, but having a defining purpose."

A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Frequently Asked Question About Digital Brand Strategy

Give me a little understanding of digital marketing?

Digital marketing is nothing but a collective effort of business development, marketing, and technology team in an organization that utilizes all the possible digital media channels, devices as well as internet and online-based marketing funnels to communicate with prospecting audiences.

Advantages of digital marketing over traditional marketing

Cheaper than traditional marketing
Better at understanding return on investment ROI
The most measurable form of marketing
Fully adjustable with given budget
Digital marketing increase brand awareness
Allows to target right customers
Improves your conversion rate
Global reach

What are the common categories of digital marketing?

Now a days, there are so many ways to do digital marketing, but in general; we can call the following main categories as digital marketing types: • Search Engine Optimization, • Search Engine Marketing (PPC), • Affiliate Marketing • Social Media Marketing, • Content (Copy, Audio, Video) Marketing, • Email Marketing, • Mobile Marketing, • Marketing Analytics.

What exactly does a digital marketer do?

In broad term, any digital marketer takes care of digital communications with customers using the website, social media channels to generate leads and build brand awareness.

Can i do my own digital marketing?

Definitely Yes! Before starting you have to learn digital marketing first. Then you can start creating a solid digital strategy for your business. There are many online courses nowadays, where you'll get some nice digital marketing courses. But the answer is, you have to do some solid R&D as well to get results.

Working with Agency Vs. Hiring in house?

In house professionals vs hiring digital agency is a matter of dispute. Both have pros and cons.
Digital marketing agencies have solid expertise on the following: skilled, industry insights, outsider perspective, and scalable at services. On the other Going In House has deeper understanding about the business, team, mission and they are very much focused on the marketing goal.

Is internet marketing costly?

Digital marketing costs vary based on the business goal you have. All the given pricing and budget should be given following the size of your company and the scale of your sale target. We can give you an average cost idea of the integrated digital marketing budget for small and medium-scale businesses ranges from BDT 10,000.00 to BDT 120,000.00 per month.

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