ABIT's humanitarian initiatives amid the Bangladesh flood crisis

At American Best IT, we care about more than just digital marketing and business growth. We believe it’s important to help the communities where we work. That’s why we focus on Corporate Social Responsibility (CSR), doing our part to make a positive difference.

In Aug 2024, heavy rains and floods hit many areas in Bangladesh. Homes were lost, crops were ruined, and people faced many hardships. We quickly stepped in to help, offering support to those affected by this terrible disaster. Our goal was to bring relief to families in need during this tough time.

Flood Crisis ABITs Humanitarian Initiatives Amid

The crisis: Devastating floods 2024 in Bangladesh

In August 2024, Bangladesh faced severe flooding that affected over 5.7 million people across 11 districts, including Feni, Noakhali, Comilla, and Lakshmipur. Heavy rains and water releases flooded homes, farms, and roads, causing widespread damage.

In response, American Best IT (ABIT) acted quickly to support flood-hit families, reaffirming our commitment to helping communities during times of crisis.

The main crisis of floods are:

Over 5.7 million people affected
Major impact on Feni, Noakhali, and Comilla
Caused by heavy rains and water releases
At least 30+ lives lost, hundreds missing
Nearly 300,000 people displaced to emergency camps
Vital livestock lost
Destruction of schools and health centers
Significant economic and social challenges

American Best IT's humanitarian response

From the outset of the flood crisis, American Best IT's leadership and team members worked around the clock to plan and execute a swift and effective humanitarian response. We focused on three key areas of support:

1. Emergency food relief

One of the most immediate needs during the flood was the availability of food. Floodwaters had destroyed homes and farmlands, leaving families without access to food and clean water. We responded by distributing food packages to over 750 families in some of the hardest-hit areas in Noakhali and Feni.

Each food package was designed to meet the essential nutritional needs of a family for a week and included:

Rice - 10kg

Lentil - 2kg

Chira - 1kg

Oil - 2 litres

Salt - 1kg

Sugar - 1kg

Spices

Milk Powder - 0.5kg

Baby Food - 0.5kg

Flour - 2kg

Onion - 1kg

Shemai - 1kg

Biscuits

Mosquito Coil

Candles

Medicines

Water

2. Medical assistance and health support

The floods caused serious health problems, along with damage to homes and land. Dirty water led to more cases of diseases like diarrhea, cholera, and skin infections. Many people were left without medical supplies, making things even worse. American Best IT responded by providing essential healthcare services, including medicine, first-aid supplies, and clean drinking water.

Floods caused waterborne diseases
Lack of medical supplies worsened the crisis
American Best IT provided healthcare support
Distributed clean water and first-aid supplies
Hygiene kits included soap, disinfectants, and mosquito nets
Efforts focused on disease prevention

3. Rebuilding lives: Infrastructure and economic support

American Best IT (ABIT) is committed to long-term recovery and rebuilding efforts after the floods. We focus on restoring homes, schools, and community centers while providing economic support to affected families. Our initiatives include supplying materials for temporary housing and offering financial assistance to farmers and small business owners to help them regain their livelihoods.

We focuses on long-term recovery and rebuilding
Ongoing efforts to restore homes, schools, and community centers
Supplies materials for temporary housing
Provides financial aid to farmers and small business owners
Supports livelihoods through seeds, and fertilizers

The human spirit: Volunteering and teamwork

One inspiring aspect of our response was the support from our employees. Many volunteered their time and skills to distribute aid, provide medical help, and offer emotional support to those affected by the floods. Their dedication showcased our core values of empathy and teamwork.

Our employees actively supported the flood response
Many volunteered their time and skills
Assisted in distributing aid and providing medical help
Strong employee involvement during the crisis
Enhanced our reputation as a caring organization
Showed commitment to helping those in need

Volunteering and teamwork in Devastating floods

A commitment to rebuilding lives

Our response to the 2024 floods in Bangladesh showcased our commitment to Corporate Social Responsibility (CSR). We focused on both immediate relief and long-term recovery efforts to help families rebuild their lives. As Bangladesh recovers, we are proud to support our communities and will continue to give back with the help of our clients, partners, and team.