Client Overview
Interior Studio Ace is a leading interior design firm in Dhaka, Bangladesh located in the Bashundhara Residential Area. Interior Studio Ace provides fresh, creative, and distinctive solutions for interior design projects. The goal of the company is to design smart spaces for clients that are innovative, cost-effective, and uniquely appealing, making them stand out from the rest. The company also offers all kinds of interior services for the home, office, and hospitality sectors.
Lead Counters & Traffic
- Total Traffic in years
- Total Organic Traffic
- Impressions
Challenges they faced
The client faced several problems and had fallen victim to shady SEO backlinking including issues like:
- Low online visibility or poor search engine rankings
- Difficulty attracting high-quality leads
- Underperforming website and social media presence
- Limited brand awareness
- Ineffective online advertising campaigns
- Unable to rank on the first page of Google
Strategy and Solutions
The client wanted to achieve maximum website traffic, improvement in lead generation, higher conversion rates from ads, better engagement on social media platforms, and enhanced online brand visibility. After understanding the requirements, we give our best effort to improve the overall site performance. We took the following strategy to rank the site on the first page-
- SEO: Improving on-page and off-page SEO, local SEO, keyword planning, and optimization for interior design services.
- Content Marketing: Creating service pages, blog posts, case studies, project portfolios, and city pages.
- Website Redesign/Optimization: Enhancing the website’s UI/UX, mobile responsiveness, and speed.
- Social Media Campaigns: Running targeted social media ad campaigns on platforms like Pinterest, and Facebook.
- Pay-Per-Click (PPC): Launching Google Ads campaigns focusing on interior design keywords to drive qualified traffic.
- Email Marketing: Setting up automated email sequences for lead nurturing.
- Online Reputation Management: Encouraging and managing customer reviews on platforms like Google My Business.
Implementation of Strategies by American Best IT Ltd.
We took some key actions in each area. Here are some major strategies that we took-
- We conducted a thorough SEO audit and implemented technical fixes.
- We optimized the existing pages.
- We created and posted targeted content across multiple social media platforms.
- We set up and monitored PPC campaigns, adjusting bids and keywords.
- We had a content calendar to ensure regular, relevant posts on the blog and social channels.
SEO Performance and Marketing Tracking
For nearly 4 years, we have collaborated with Interior Studio Ace to elevate their online presence and SEO performance, positioning them as a top-ranked interior design firm in their target markets. This achievement came from consistently adding fresh content, optimizing the existing content, creating proper service pages, creating specialized city-specific pages, and frequently testing and refining their website layout to maximize lead generation.
Thanks to these ongoing optimization efforts, Interior Studio Ace has become a market leader in the interior design industry, now receiving over 200+ service inquiries and 80+ calls from potential clients.
Results
There is a huge boost in organic traffic and improvement in keyword rankings.
We generated a large number of qualified leads and an increase in form submissions, phone calls, and consultations. In the year 2024, Interior Studio Ace got 72 genuine leads.
Lower bounce rate, increased session duration, or higher conversion rate.
Rise in followers, engagement rate, or social traffic to the website.
Increase in revenue, improvement in cost-per-lead or cost-per-click metrics.
Conclusion
The digital marketing strategy implemented for Interior Studio Ace has significantly transformed their online presence and business growth. By enhancing their website’s SEO, creating engaging content, and launching targeted ad campaigns, we were able to boost their visibility among potential clients. The results included a substantial increase in organic traffic, a higher conversion rate, and a marked improvement in brand recognition across social media platforms.
Interior Studio Ace now enjoys a strong online presence, attracting more high-quality leads and clients, and solidifying their position as a leading interior design company in the region. Our case study underscores the impact of a digital marketing approach in driving success for businesses in the interior design sector.